Social Media Strategy For Growing A Small Business
Social media is one of the most powerful forces in the business world today. It can potentially give you access to millions of users from around the world with very little upfront investment. It’s not to say that the task is easy because it’s not, but with the right strategy, social channels can help you grow your business at a much faster pace.
As a salesperson or a business owner, you need to increase your digital footprint to stay competitive. After all, if your personal or business brand is not visible on channels like LinkedIn, YouTube, Facebook, Instagram, Twitter, TikTok, Pinterest, or Snapchat, you’re missing out on an opportunity to bring new business to your doorstep.
When developing a successful social media strategy, your first step is to identify the exact demographic you’re trying to reach. If you’re in B2B, LinkedIn and Facebook will be your platforms of choice. But if your offer is geared towards younger users, Instagram and TikTok might be a smarter choice.
Once you know which channels to concentrate on, the next step is to come up with a consistent content strategy that you will execute daily. Consistency is vital when it comes to building a following on social media, so set specific daily, weekly, and monthly content publishing goals for each of your channels. For example, you could go with two YouTube videos, ten Facebook posts, and fifteen Instagram posts per week to start growing your social media presence. The key is to stick with it because you are not likely to see spectacular results from the get-go.
But regularity pays off, and within a couple of months of consistent effort, you should see your engagement and brand recognition grow in your specific niche. You should know, however, that it’s not only the amount of content that counts, but rather the quality or what social media experts call “the creative.” You need to think through the type of messaging and delivery that will make the biggest splash in your market. Don’t be afraid to act boldly and use an unconventional style of communication, as this just might be the thing that lets your small business concept stand out among competitors.
If you’re not very creative yourself, consider hiring an external marketing agency or growing your in-house marketing team. You can also outsource a large part of your social media marketing efforts with the use of freelancers who can manage your social channels for as little as £300 per month (which you can easily count as a business expense). In the end it all comes down to your level of persistence and determination. You will see that the more you publish and interact with potential clients, the higher your chances of success.