The Differences Between a Physical and a Digital Point of Sale System
Any point-of-sale system represents the backbone of the modern business. These frameworks are essential during the final checkout process and as a result, they could very well make or break a sale. Such systems are also useful when attaching discounts, “BOGO” (buy-on-get-one) specials and similar promotions. However, they have also evolved in order to accommodate the needs of the digital world. Let’s take a look at the primary differences between virtual point-of-sale applications and their traditional brick-and-mortar counterparts.
Physical Point of Sale Systems
The basic point-of-sale concept has likely existed since ancient times. From a very broad per-spective, every framework was designed to confirm a transaction between two individuals or entities. They were also employed as a guarantor in the event that the client required a refund after purchasing a product or service. Anyone who has ever worked within the physical retail sector is already aware of some of the components of an average POS system. These will frequently include:
– A standard cash register.
– Other “impulse buy” products at or near the checkout counter.
– The production of a receipt after the sale has been completed.
Of course, the rise of the Internet dictated that this basic architecture would need to be dramati-cally modified in order to address the online community. Some of the first point-of-sale systems began to emerge during the 1990s and since this time, they have evolved to become amazingly advanced portals.
Digital Point-of-Sale Applications: Cutting Edge Architecture
One of the first issues which these newer platforms needed to address was the simple fact that the same levels of safety and security must be ensured. Private payment methods and the ability to work with a number of e-wallets are therefore both realities. Thanks to the inclusion of advanced firewalls such as SSL and TLS (Secure Sockets Layer and Transport Layer Security), all personal details will remain hidden from prying eyes. However, this is only the beginning. A handful of other features which serve to define the modern point-of-sale platform include:
– Performance and sales pipeline tracking.
– The ability to immediately access client details.
– Online promotions and discounts.
– An integration with social media platforms.
– Inventory management.
Shopify takes these concerns quite seriously and therefore, clients can expect to enjoy a stream-lined interface in order to expedite any online sale. Additional intuitive features such as email marketing, CMS solutions, support for QR codes and advanced data analytics will enable sales pro-fessionals to leverage their talents while enhancing the overall customer experience. When we consider that online competition is more prevalent than ever before, it only makes sense that such tools are provided.
It is not likely that the core principles behind the point of sale will change soon. However, the tools and applications provided to the end user have come a long way. This trend will only continue and by using the most advanced applications on the market, securing a solid sale is never a challenge.