Why Your Business Should Start Sending Out A Newsletter
In 2020, the businesses who are effectively communicating with their customers are the businesses who are thriving. Staying in touch with existing customers is an effective way to encourage customer loyalty and secure those repeat purchases. There are a number of ways that you can effectively communicate with your customers but often, newsletters are the most effective.
If your business isn’t already sending out a monthly newsletter to customers, this is something that you are going to want to change. Read on below to hear about some of the reasons why this is the case.
What Is A Newsletter?
Before we tell you why you should be sending out a newsletter, we thought we would first go into a little more detail about what this actually involves. A newsletter is effectively a marketing email that a brand will create and send out to their existing customers each month. Typically, the content will include updates on the business, customer reviews and any other content that the business thinks is relevant. If you don’t know how to create a newsletter then you’ll find that there is software that you can download to make it much easier and cost-effective.
Reminding Customers That You Exist
Many business owners make the mistake of keeping communication with customers to a minimum. If you don’t remind your customers that you exist and that you are still operating, a competitor might be able to snatch them from you. Your customers will be busy and won’t have time to always be checking up on what you are doing as a business. When you send a newsletter, you can offer them content that is interesting to them and not just information on your latest offers. This is a great way of educating customers and reminding them that you are still there.
Promoting New Products
While the main content within your newsletter should be informative rather than promotional, you can still add in new information about your new products. If you have recently added to a product line or are set to launch something brand new, you should aim to present this to your existing customers in your newsletter. If they typically enjoy reading your monthly newsletter, they won’t immediately click off in the same way that they might with an obvious marketing email. You might even be able to create an exclusive sneak peek for customers on your newsletter mailing list and this usually goes down well.
Building Customer Loyalty
In 2020, customer loyalty is very important and if you are not looking into the ways that you can build a loyal customer base, you are making a big mistake. With loyal customers, you know that you can rely on them to continue to purchase your products and try out any new products that come along. There are a few ways to achieve this with most opting for a customer loyalty scheme. However, often, sending out a newsletter can be a very effective way to build customer loyalty. If you are keeping them informed, offering exclusive offers and sneak peeks, you can build loyalty and get those conversions. Make sure to consider this when creating your customer loyalty strategy.
Show Your Passion
Often, the businesses that appear to be the most passionate about what they do are the most successful. Think about your favourite local restaurant – do you go there because the chefs and owners are passionate about what they do? This is very common and passion like this can help to build a brand and a reputation. This is slightly harder to do with online businesses as there is limited face to face contact, but it is achievable. When you start a newsletter, you can give yourself the opportunity to show your passion for your business and the industry as a whole. Write editorial pieces, provide industry updates and add a personal touch to really magnify this.
Position Yourself as An Expert
This next reason to create a monthly newsletter for your business is similar to our previous point but it is just as important to discuss. Showing yourself to be an expert in your chosen industry is something that can go a long way. Often, if you can show that you know what you are doing, customers will be more likely to come to you for advice or buy your products. If you have been working in your business for a while, you’ll probably have some knowledge that you can pass on. The best way to do this is through a monthly newsletter so make sure to get one written up as soon as possible.
How to Create One
Now that you know a bit more about why a monthly newsletter can be worth your time, you will need to plan your first edition. Try to plan the content carefully and don’t give everything away in the first copy. It might be worth planning your content a few months in advance so that you can create themed newsletters and plan ahead for any new product releases. If you haven’t created a newsletter before, we would suggest that you use software that can make the entire process a bit easier. Just remember to include photographic content and use CTAs to drive traffic to the site.
Starting a monthly newsletter within your business can be beneficial for a number of different reasons. Whether you are hoping to increase the level of communication between you and your customers or you are hoping to promote a new product, a newsletter can be a great tool. Make sure to consider everything that we have discussed in this article and use this information to get started as soon as possible. Once you send out your first copy by email, ask for some feedback from customers that you trust. Then, you can make sure that all future newsletters are being created in the best possible way.