The Continued Effectiveness Of Offline Marketing In A Digital Era
Many businesses feel that in order to compete in our growingly digital-dependent marketplace, that they have to focus their promotional efforts completely toward online marketing. Online marketing is, of course, highly effective and has many benefits – but businesses of all sizes need to take a step back and consider just how useful offline marketing still is.
A business that prints online with a specialist online printer – such as helloprint.co.uk – is tapping into a rich seam of tried and tested offline marketing benefits, that many businesses are simply ignoring. Here’s why offline marketing continues to be so effective.
Money matters, no matter how big your business is – regardless of the size of your marketing budget, you want to make every penny count. This is why offline marketing will always continue to be appealing, it’s affordable. The days of custom printing being prohibitively expensive are long gone, now you have access to a wide range of marketing materials, all of which can carry your business branding. Online print specialists are able to print much cheaper than traditional high-street printers, and they pass those savings on to you.
As we transition to a more digital age, many people are growing to appreciate simply being able to touch and feel something. A banner ad or a popup is usually closed or ignored in moments, it flashes by and then it’s gone. Offline marketing materials such as brochures, printed t-shirts, and bags all have tangible qualities about them – they can be felt, touched, and used, which automatically makes customers pay more attention. Digital marketing has become so ubiquitous that unless you’re getting very creative, you’re simply not engaging your audience.
Customers are growing more savvy by the day, and they have proven time and again that they do not appreciate blatant marketing attempts. To get around this, you need to make it seem more like a gift than an advertisement – and the best gift is a useful one. Many offline marketing materials such as hats, t-shirts, pens, mugs, USB flash drives, and bags, all have a use independent of the branding they carry. This is a benefit to you, because it means the recipient is more likely to use the item in their daily life – putting your branding in front of more eyes.
Offline marketing is still highly effective in today’s digital age, make sure your business is capitalising on it.